In our last post we discussed about Online Reputation Management (ORM) and the ways to tackle negative reputation online. This post is going to cover the best tools for monitoring your online presence for free. So lets get started.
What is Online Monitoring?
Online Monitoring refers to keeping track of anything said about your company online. It can be a review, comment or a complaint by your employees, competitors, bloggers and most importantly clients. Keeping track of all the activities can provide you with great source of market information with respect to your brand.
Why you need to monitor your brand?
Monitoring your brand can be very helpful for a company or an individual. Getting to know what people think about your company can give you lot of insight into the market. It also provides you with a golden opportunity to interact with people and react to the mentions. Mentions can be good as well as bad but it will definitely provide you something useful. Keeping track about your mentions is a good habit as it keeps you in drivers seat and in full control of whats happening in market and how people are responding to it. It would give you an opportunity to get in touch with your critiques and you can retain that client by sorting out the issue. SO without any issue I would advice every individual or compnay to keep tack of their Online Reputation by using following free Tools:
Best and Free Tools for monitoring
1) Google Alerts
Google Alerts is the most basic and the easiest way to monitor your brand online. They are email updates of the latest relevant Google results based on your query. What it does is that it will send you an email update whenever someone posts anything about your brand anywhere on internet which Google has access to. It can be a really handy tool for startups and mid-sized companies as it is very easy to use and has a very basic interface without getting into complex data.
It has a search query box on the the top where you need to enter the your brand name. It has further options for selecting the result type (Everything, news, blogs, videos). You can also set the frequency using the “How often” by choosing from different options (once a day, once a week, as it happens) as well as choose the number of results (all or only best results). In the last you will find a place to enter email id on which you want to receive updates.
2) Tweet Beep
TweetBeep is a great tool specific to Twitter. It is like Google Alerts for Twitter. If you love Twitter you are definitely gonna love Tweet Beep! It helps you to keep track of the conversations which mention you, your brand, your products, anything with hourly updates. You also get the power to track who is tweeting your website or blog, even if they are using shortened url (like bit.ly or tinyurl.com). It can be used as a great tool for Online Reputation Management, catching all your @replies and @mentions. Overall a great tool for monitoring your brand on Twitter.
3) Social Mention
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and API.
Kurrently is a real time social media search engine that combines the results from Facebook and Twitter and presents it in a simple format. Put any search term or a combination of search terms and instantly receive all the mentions regarding the keyword in Facebook and Twitter. Its interface is the simplest of them all and might put its competitors to shame if it can scale. The results get updated automatically and provides you with the latest mention on either of social media sites without reloading the page.
MonitorThis is a great tool for tracking your brand name on over 20 different search engines. All you need to do is enter a search term and then click ‘make monitor.opml’, then the tool will generate a file which you need to import it to your feed reader. As you do this you will get all the mentions of your brand in search engines directly to your feed.
Technorati is the leading blog search engine and directory, indexing more than a million blogs. It can be a great tool if you are a beginner and looking for very basic features. You need to submit your blog post to its directory for approval, once it get approved you can track who is linking to your blog which gives you a good indication on how successful your blog is. There is also an option for subscribing to alerts which will update you via email about any external links.
Naymz is one of a kind network that helps you measure and manage your social reputation. It will provide you with a “RepScore” which will be calculated on the basis of your social influence (measured using various social media factors). It also sends a questionnaire to your contacts and generates a score based on their response. It will show you weekly or monthly stats on positive or negative scale showing positive or negative influence.
FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates, as well as any other type of RSS/ Atom feed. It is possible to use this stream of information to create customized feeds to share, as well as originate new posts-discussions, (and comment) with friends. The goal of FriendFeed according to their website is to make content on the Web more relevant and useful by using existing social networks as a tool for discovering interesting information. Users can be an individual, business or organization.
So we can conclude that Monitoring Tools can help a lot in Online Reputation Management(ORM). The various tools provide a wide range of data with respect to our brand name which can be very helpful in knowing response from users. You can use any tool based on your requirements and extract some useful information. Are there any tools which you have used? Are there any other tools which you have used and would like to recommend? Please share it in comments section.