Does Content Length affects Rankings and Conversions?

Content length affects rankingWe already know that content is the most important thing for a site. It is also one of the most important SEO Ranking Factors whom everybody is talking about but very less are implementing it. You can divide the content into many segments and judge it on basis of Quality, freshness, readability, length etc. Here I am going to tell you about the content length which mostly people don’t even know and completely ignore it. Now the question which pops out is “how can content length improve rankings and conversions“? Well its simple and I am going to explain you in this article.

Here we will be discussing several examples where content length improves the conversion rate and rankings. And you will get an rough idea that what content sells more and is liked by the user. So ready to get started? here it is:

1) Does Content Length really matters?

Everyone has different opinion on this that what should be the ideal content length? Here I am not going to draw any conclusion but will present you with some stats based on  a research by SERPIQ. They did a research on first ten results in Google using 20,000 keywords. It shows the average word count at different positions in search rankings.

Average-content-length

It can be clearly observed from the graph that as we move from position 1 to 10, the average word count goes on decreasing. It shows that Google loves content rich sites. Google likes to provide more information to its users by showing sites with  high word count on top.

2)  Content rich sites get more links

Links are another important factor and acts as an bonus points in improving your site’s ranking. So wouldn’t it be great if you could get more links just because your content length is more than your competitors?  Can number of words really increase your external links? For answers here is a research study by SEOMoz based on visualizing 500 posts :

Average Content length (words)

links-based-on-wordcount

Image Source: SEOMoz

The two graphs shows the variation of links with word count with same data. You can easily observe that as the word count goes down, the number of links also reduces. So there is a direct correlation which can be observed from the study above that for getting more links you need to write a content rich post. Getting more links will definitely give you more SEO authority and thats why you can say that content rich sites rank higher on Google. I personally also prefer reading long interesting articles and this also gives you a reason to write loner content.

3) Content rich sites get more social attention (shares and tweets)

Lets see a study by Quicksprout based on 327 blog posts. They divided the articles into two segments: one is below 1500 words and another above 1500 and obsrved the number of likes and shares on them. hers is the result in form of a graph:

social-media-and-content-length

The posts with content greater than 1500 words got 68.1% more tweets and 22.6% more Facebook likes than the content with less than 1500 words. And considering the fact that Social signals are direct ranking factors, you definitely can’t ignore it.

Things to keep in mind

There are a few things to be taken care before writing a long content as trying to overdo it might cause a negative effect.

  1. Do not stretch your content
    Never try to stretch your content because you think it is a bit short in length. Do only if you genuinely think it should be included not thinking about content length.
  2. Avoid unrelated content length
    Do not try to add some crappy content which is nowhere related to your article base. be honest to yourself and stick to thee topic.
  3. Don’t Focus only on content length
    Although it is important in increasing your conversion rate and ranking higher but do not write just to increase the word count.
  4. Do not cross limits
    Do not write such a long content which seems like an essay or a big page with black characters which is not ending. Define a limit for yourself which you think will not be termed as over lengthy.
Conclusion

1) Write interesting content
If you decide of writing a long content then make it interesting for users to read otherwise it is going to repel your readers. Try to use pictures, graphics, videos to make it interesting.

2) Ideal Word Count
Let me tell you one thing there is no such thing as “ideal word count”. It just depends on your niche and your writing style. For eg news sites really can’t add 1000 or 1500 words  to their articles. they need to keep it short and to the point. So the question which comes out is:

How to know best word count for your niche?

  • Analyse your competitors: Get detailed data of your competitors and anayse it carefully. This might give you the best idea that what can be a suitable word count for your niche.
  • Perform testing: Write both long and short articles within your niche and observe which is performing better. This will help you in analysing what your readers are looking for.
5 replies
  1. Mohammad Umair
    Mohammad Umair says:

    It is the quality that matters. Google now wants to see how informative (and of course original) is the content. An article having word count of anywhere between 500 to 700 should be just fine.

    No wonder blogs are so highly rated.

    Reply
      • mohammad umair
        mohammad umair says:

        Admin
        In addition to content, there are other factors too as seen in this post. Its just that quality content has become the central point just like good ‘ol days

        Reply
  2. w3scope
    w3scope says:

    It is true that length of content matters but up to a certain extent. Similarly the size of website (number of web pages) also matters.
    But I wonder how websites with very small content get ranked higher. Google.com is an example with few links and no other content.

    Reply
    • admin
      admin says:

      Hi w3scope,
      I never said that only sites with large content rank higher. What this article actually concludes is that overall sites with relatively more content (1000-1500 words) receive more likes and appreciators as compared to sites with relatively less content. But this is not the only parameter for ranking a site.
      Hope it is clear now.

      Reply

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