Social Networks are ruling the world of internet and are becoming a part of everyone’s life. People are getting more active on social media and Social Medial accounts of 18% of time spent online. The mostly affected segment is the young generation, among 15-24 years old between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34%. While 24% in 2008 had a social media profile, it reached to 56% in 2102.
So you can observe the radical increase in social media in last few years. And no doubt Facebook remains the king of all as on an average US citizen spend 7hrs 45mins on Facebook. It is also very famous among big brands as 100% of the Ad Age Top 100 Advertisers have established Facebook pages for their brand.
People are using it everywhere even while watching TV, 65% of tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching TV. Lets get in detail and see a report generated in form of infographics.
Infographics by Morrison Foerster’s Socially Aware blog
How much time do you spend on social media networks overall? What should be the ideal time? Share your views on this.